ABOUT ME
I am a product leader with over 15 years of experience building innovative applications and APIs from the ground up. I am passionate about human-centered design and tackling challenging projects.
As a startup founder, I built food safety software that improved health and safety inspections for notable clients like TGI Fridays and the National Center for Healthy Housing.

At Twilio, I am leading initiatives that drive growth for new user onboarding across  the product suite (Messaging, Voice, WhatsApp).
Throughout my career, I’ve led with empathy, strategic vision, and a commitment to achieving exceptional outcomes.

My blend of technical, analytical, and design acumen enables me to solve challenging problems with robust solutions that delight users.
In addition to my experience, I hold a degree from UCLA and continuously develop my analytics and programming skills through online courses.
ABOUT ME
I am a product leader with over 15 years of experience building innovative applications and APIs from the ground up. I am passionate about human-centered design and tackling challenging projects.
My journey has taken me from leading and co-founding startups to driving change in director roles at Twilio. As a startup founder, I built food safety software that improved health and safety inspections for notable clients like TGI Fridays and the National Center for Healthy Housing. At Twilio, I spearheaded initiatives that drove growth across emerging channels and aligned stakeholders around a transformative new onboarding experience.
Throughout my career, I’ve led with empathy, strategic vision, and a commitment to achieving exceptional outcomes.

My blend of technical, analytical, and design acumen enables me to solve challenging problems with robust solutions that delight users.
In addition to my experience, I hold a degree from UCLA and continuously develop my analytics and programming skills through online courses.
SKILLS

Product Management

Product Management

I have extensive experience leading end-to-end product management, including owning the product vision, gathering requirements, leading development, and launching new products that deliver business results. Through my journey, I've learned the importance of listening to users, running experiments, and analyzing data. Whether in startups or at Twilio, my focus has always been on creating products that resonate with people's needs, balancing innovation with usability.

Leadership

Leadership

Throughout my career, I have led diverse teams of engineers, designers, analysts, writers, and more to achieve ambitious goals. I motivate and mentor team members and cultivate talent to ship products to global audiences. Leading diverse teams has taught me the value of every voice in the room. I strive to create an environment where engineers, designers, and marketers can collaborate effectively, united by a shared goal and mutual respect, to bring our collective vision to life.

Strategy

Strategy

I focus on keeping an eye on the future, anticipating changes, and preparing our products and teams to not just respond to, but lead the market evolution. I employ my analysis skills to solve complex problems and capitalize on new opportunities. This involves assessing market conditions, competitive dynamics, emerging trends and translating insights into high-impact strategic plans.

Analytics

Analytics

I believe in the power of data to reveal stories and guide our choices. By blending my skills in data analytics with a keen sense of curiosity, I strive to uncover insights that drive thoughtful, user-centric product innovations and strategies. I have spearheaded analytics efforts to enable forecasting, optimize processes, surface key trends, and drive business strategy based on evidence.

Human-Centered Design

Human-Centered Design

I leverage human-centered design techniques throughout the product development process. I am passionate about wearing the customer's shoes and advocating for their needs. Through ongoing dialogues with users, I apply design thinking to ensure our products solve the right problems. This includes conducting user research, developing personas, wireframing/prototyping concepts and gathering feedback to validate solutions.
Skills

Product Management

Analytics

Leadership

Strategy

Operations

Human-Centered Design
RESUME
I have extensive experience shaping product vision and strategy for start-ups and tech giants.
JUL 2008 TO DEC
2012
Senior Associate
Triage Consulting Group
Jul 2008 – Dec 2012  / San Francisco, CAco, ca
Triage provides payment review, compliance, recovery, and consulting services to hospital chains.
  • Led teams to analyze financial and clinical datasets using SQL. Prepared deliverables and reported findings to client CFOs and VPs of 15 hospitals with annual revenues up to $2B.
  • Developed SQL audit tools used company-wide to improve the efficiency of revenue audits.
JAN 2014 TO DEC
2014
Director of Operations
Meditab Software
Jan 2014 – Dec 2014 / Oakland, CA
Meditab builds electronic health record (EHR) and practice management solutions.
  • Led operations for 400+ employees in Oakland, the Philippines, and India.
  • Product Manager on overhaul of the Meditab Skills University e-learning platform. Led five JavaScript developers on systems rewrite to improve performance and build new features.
  • Managed 20 technical writers and video producers to create 500+ training lessons.
DEC 2014 TO NOV
2015
CEO
DrCatalyst
Dec 2014 – Nov 2015   / Oakland, CA
DrCatalyst connects US medical offices with offshore Registered Nurses to assist with administrative tasks.

Selected by Meditab CEO to spin-off a new start-up entity, expand services, and recruit teams while managing 50 RNs, administrative leads, and sales associates in Oakland and Philippines.
NOV 2015 TO OCT
2019
Co-Founder and CTO
CoInspect
Nov 2015 - oct 2019 / san francisco, ca
CoInspect builds software to improve food safety and quality for clients like TGIF, Chick-fil-A, and IHOP. Thousands of enterprise customers trust CoInspect to digitize inspections, reduce inspection time, and promote accountability.

Co-founded company, recruited team, and led product efforts that contributed to a $5M raise.
MAY 2020 TO NOV
2021
Director of Product Operations
Twilio
May 2020 - Present / san francisco, ca
Led operations and KPI management for all Product teams within the Messaging Business Unit, Twilio’s largest business segment, generating over $1B in annual revenue. Reported directly to the GM of Messaging and managed a data analytics team, driving data-driven decision-making across the unit.
NOV 2021 TO
NOW
Director of Product Management
Twilio
May 2020 - Present / san francisco, ca
Twilio powers the future of business communications. Enabling phones, VoIP, and messaging to be embedded into web, desktop, and mobile software. Millions of developers around the world have used Twilio to unlock the magic of communications to improve any human experience.
Experience
GUIDING product vision and EXECUTION for start-ups and tech giants.
JUL 2008 TO DEC
2012
Senior Associate
Triage Consulting Group
Jul 2008 – Dec 2012  / San Francisco, ca
Triage (now part of R1 RCM) provides payment review, compliance, recovery, and consulting services to hospital chains.
Conducted financial audits for 15 major hospitals (up to $2B revenue), identifying underpayments and optimizing workflows. Developed SQL audit tools to streamline revenue recovery and reduce billing discrepancies.
JAN 2014 TO DEC
2014
Director of Operations
Meditab Software
Jan 2014 – Dec 2014 / Oakland, CA
Meditab builds electronic health record (EHR) and practice management solutions.
Oversaw operations for 400+ employees across the US, the Philippines, and India, managing BPO worksites on-site and remotely. Led 5 engineers to overhaul Meditab’s e-learning platform. Managed 20+ technical writers to create 500+ training modules.
DEC 2014 TO NOV
2015
CEO
DrCatalyst
Dec 2014 – Nov 2015   / Oakland, CA
DrCatalyst connects US medical providers with offshore Registered Nurses for administrative assistance. DrCatalyst is a spin-off of Meditab.
Selected by Meditab’s CEO to spin off a new remote staffing company and expand services.
Managed a 50-person global team (offshore RNs, admins, sales) to support US healthcare providers and expand the customer base by 15%.‍
NOV 2015 TO OCT
2019
Co-Founder and CTO
CoInspect
Nov 2015 - oct 2019 / san francisco, ca
CoInspect (now GlacierGrid) builds software to improve food safety and quality for clients like TGI Fridays, Chick-fil-A, and NOW Foods.
Co-founded the startup and secured $5M in venture funding by demonstrating MRR growth and enterprise deals. Built and led a 20-person distributed engineering/design team across the US, Canada, India, and the Philippines.
Developed a multi-platform B2B SaaS solution (web, iOS, Android) with digital checklists, insights dashboards, and Bluetooth sensor integrations—used daily by thousands.
MAY 2020 TO NOV
2021
Director of Product Operations
Twilio
May 2020 - Nov 2021 / San Francisco, CA
Owned product operations and KPI reporting for Twilio’s $1B+ Messaging segment. Reported directly to the GM/SVP of Messaging. Authored reports to inform roadmap planning, product strategy, and resource allocation. Prepared daily CEO updates and weekly C-suite briefings for company-wide "code red" project.
NOV 2021 TO
NOW
Director of Product Management
Twilio
May 2020 - Present / San Francisco, CA
Led product-led growth (PLG) and self-service onboarding for Twilio's Communications Platform ($4B revenue), directing a 14-person distributed team. Launched onboarding tutorials, adoption dashboard, and "Virtual Phone" sandbox while overhauling SMS, Voice, and WhatsApp journeys.
Managed Twilio Editions enterprise revenue stream with P&L ownership and strategic roadmap control. Drove Fortune 500 adoption of premium subscription tiers and integrated security/admin capabilities.
Launched the Twilio Content Template Builder (API + CMS), achieving immediate enterprise adoption.
Experience
GUIDING product vision and EXECUTION for start-ups and tech giants.
JUL 2008 TO DEC
2012
Senior Associate
Triage Consulting Group
Jul 2008 – Dec 2012  / San Francisco, ca
Triage (now part of R1 RCM) provides payment review, compliance, recovery, and consulting services to hospital chains.

Conducted financial audits for 15 major hospitals (up to $2B revenue), identifying underpayments and optimizing workflows. Developed SQL audit tools to streamline revenue recovery and reduce billing discrepancies.
JAN 2014 TO DEC
2014
Director of Operations
Meditab Software
Jan 2014 – Dec 2014 / Oakland, CA
Meditab builds electronic health record (EHR) and practice management solutions.

Oversaw operations for 400+ employees across the US, the Philippines, and India, managing BPO worksites on-site and remotely. Led 5 engineers to overhaul Meditab’s e-learning platform. Managed 20+ technical writers to create 500+ training modules.
DEC 2014 TO NOV
2015
CEO
DrCatalyst
Dec 2014 – Nov 2015   / Oakland, CA
DrCatalyst connects US medical providers with offshore Registered Nurses for administrative assistance. DrCatalyst is a spin-off of Meditab.

Selected by Meditab’s CEO to spin off a new remote staffing company and expand services.

Managed a 50-person global team (offshore RNs, admins, sales) to support US healthcare providers and expand the customer base by 15%.‍
NOV 2015 TO OCT
2019
Co-Founder and CTO
CoInspect
Nov 2015 - oct 2019 / san francisco, ca
CoInspect (now GlacierGrid) builds software to improve food safety and quality for clients like TGI Fridays, Chick-fil-A, and NOW Foods.

Co-founded the startup and secured $5M in venture funding by demonstrating MRR growth and enterprise deals. Built and led a 20-person distributed engineering/design team across the US, Canada, India, and the Philippines.

Developed a multi-platform B2B SaaS solution (web, iOS, Android) with digital checklists, insights dashboards, and Bluetooth sensor integrations—used daily by thousands.
MAY 2020 TO NOV
2021
Director of Product Operations
Twilio
May 2020 - Present / san francisco, ca
Owned product operations and KPI reporting for Twilio’s $1B+ Messaging segment. Reported directly to the GM/SVP of Messaging. Authored reports to inform roadmap planning, product strategy, and resource allocation. Prepared daily CEO updates and weekly C-suite briefings for company-wide "code red" project.
NOV 2021 TO
NOW
Director of Product Management
Twilio
May 2020 - Present / san francisco, ca
Led product-led growth (PLG) and self-service onboarding for Twilio's Communications Platform ($4B revenue), directing a 14-person distributed team. Launched onboarding tutorials, adoption dashboard, and "Virtual Phone" sandbox while overhauling SMS, Voice, and WhatsApp journeys.

Managed Twilio Editions enterprise revenue stream with P&L ownership and strategic roadmap control. Drove Fortune 500 adoption of premium subscription tiers and integrated security/admin capabilities.

Launched the Twilio Content Template Builder (API + CMS), achieving immediate enterprise adoption.
education & certifications

BA Political Science

UNIVERSITY OF CALIFORNIA, LOS ANGELES (UCLA)
2008

Agile Meets Design Thinking

COURSERA

Automate the Boring Stuff with Python Programming

COURSERA

Databases and SQL for Data Science

COURSERA

Programming Foundations with JavaScript, HTML and CSS

COURSERA

Past

Work

Twilio is an American company based in San Francisco, California, which provides programmable communication tools for making and receiving phone calls, sending and receiving text messages, and performing other communication functions using its web service APIs.

I currently lead PLG onboarding at Twilio as Director of Product Management.
CoInspect builds web and mobile apps used to improve food quality and safety for clients that include TGI Fridays, Chick-fil-A, and José Andrés' ThinkFoodGroup.

I co-founded CoInspect and drove the full product vision from concept to delivery.
DrCatalyst connects US medical offices with offshore Registered Nurses to assist with administrative tasks.

At DrCatalyst, I led the redesign of company branding, website, and marketing collateral.
Meditab is an award-winning medical software firm that provides electronic health record (EHR) and practice management solutions.

I led the overhaul of Meditab Skills University, an e-learning system used by thousands of medical professionals.
WORK

PROJECTS

Twilio is an American company based in San Francisco, California, which provides programmable communication tools for making and receiving phone calls, sending and receiving text messages, and performing other communication functions using its web service APIs.

I currently lead PLG onboarding at Twilio as Director of Product Management.
Twilio
CoInspect builds web and mobile apps used to improve food quality and safety for clients that include TGI Fridays, Chick-fil-A, and José Andrés' ThinkFoodGroup.
I co-founded CoInspect and drove the full product vision from concept to delivery.
CoInspect
DrCatalyst connects US medical offices with offshore Registered Nurses to assist with administrative tasks.

At DrCatalyst, I led the redesign of company branding, website, and marketing collateral.
DrCatalyst
Meditab is an award-winning medical software firm that provides electronic health record (EHR) and practice management solutions.
I led the overhaul of Meditab Skills University, an e-learning system used by thousands of medical professionals.
Meditab